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Social Media Marketer

Help your clients to grow their business on social media.

What's Social Media Marketing?

As a social media manager, you'll manage an organisation's online presence by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects and campaigns.

Social media management can be a distinct role in larger organisations and is sometimes known as social media coordination. In small and medium-sized companies, the role may be combined with other marketing and communications responsibilities. In agencies the term social media account manager is often used.

4 Step Overview

(1) Find Your Niche

(2) Build a Portfolio

(3) Market Yourself

(4) Find Clients

Find Your Niche

Playlist: How to become a social media marketer

Build a Portfolio

If you want to become a freelance social media manager, you’ll need to create a marketing portfolio that showcases your skills and abilities. This portfolio should include examples of your work on social media platforms, as well as descriptions of the successes and challenges you faced while managing these accounts.

If you’re not sure how to get started with a social media manager portfolio for beginners, you can use a template to help you create  your portfolio. There are many templates available online, or you can find one that is specific to your industry.

Playlist: Tools for creating and managing social media content

Market Yourself

Playlist: Business setup and Pricing

Find Clients

Playlist: Onboard and Manage Social Media Clients