Use our detailed how-to guides to launch your side hustle.
In a dropshipping business model, you promote physical products from a 3rd party supplier on an online storefront. When a customer places an order, you send the order to the supplier who handles the fulfillment process. As a result, there are virtually no overhead costs. Your profit is the difference between the price you set on your storefront and the price the supplier charges you.
Dropshipping all boils down to finding a great product, building a great store and then creating great ads. If you are not generating sales it means one or more of these areas is lacking, so keep iterating until you are.
As a result, we’ve split this guide into 3 sections:
But before we begin, go and start your free 14-day Shopify trial (No card details required) as this is what we will be building everything on - https://www.shopify.com/free-trial
First, let’s talk basics!
Here's an example of a great product:
The walkthrough videos below will show you exactly what to do.
Earlier you signed up for a Shopify free trial - this actually creates a website for you.
Once you found your product, the videos above should have also shown you how to import them to your website.
All of your websites infrastructure is now in place to start selling, the only thing left to do is to make it look good:
There are likely tens, if not hundreds of online stores selling exactly the same product as you. This is great as it builds awareness of the product, but it also means there is a lot of competition. As such, you need to do everything you can to make your store feel as trustworthy as possible and ultimately convince the customer that you are the MAIN/Original seller of the product. There are a number of ways to do this:
This stage is also known as product testing. Essentially you create/source loads of content around your product and then use it to run ads to your store.
Using specific criteria, you can assess the likelihood of your product/store being a success and then decide whether to scale up, retest or scrap the product before moving onto the next.
The video below outlines all of the required steps to start promoting your store and scaling for success with TikTok Ads.
Dropshipping is all about finding products that people want to buy and then scaling up. People’s tastes, trends, likes and dislikes change more frequently now than ever and the dropshipping landscape reflects this; products move in and out of success, giving short windows of opportunity for you to capitalise.
This guide has given you the framework to test products. All that’s left to do is to get testing. The more you test, the more likely you are to tap into one of these windows of opportunity and see phenomenal results like Sebastian Esqueda as mentioned at the start.
It is not uncommon for someone to test 20-30 products before seeing serious results. Don’t give up when the first few products don’t succeed. Dropshipping is a skill like any other and one that can yield some great returns.