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Life Coaching

Help people progress in their lives and achieve their purpose.

What's Life Coaching?

A life coach is a type of wellness professional who helps people make progress in their lives in order to attain greater fulfillment. Life coaches aid their clients in improving their relationships, careers, and day-to-day lives. By creating these strategies, life coaches target your unique skills and gifts. By helping you to make the most of your strengths, life coaches provide the support you need to achieve long-lasting change.

Some life coaches take a more general, all-encompassing approach, but there are also many that specialize and focus on helping people in specific areas. Some of the different types of life coaches include:

  • Addiction and sobriety coaching
  • Business, executive, and leadership coaching
  • Career coaching
  • Dating and relationship coaching
  • Diet and fitness coaching
  • Divorce coaching
  • Family life coaching
  • Financial coaching
  • Health and wellness coaching
  • Life skills coaching
  • Mental health coaching
  • Spirituality coaching
  • Sports coaching

4 Step Overview

(1) Find your niche

(2) Get Certified

(3) Start your online business

(4) Build your programme

Find Your Niche

A niche is a form of specialization. Coaches all have one thing in common – they help their clients overcome challenges and improve themselves in specific areas of their life. What area you’ll focus on and what challenges you’ll help your clients overcome, depends on the niche you pick. The more focused you are, the better you will serve your clients.

Playlist: Finding a profitable coaching niche

Get Certified

Life coaching is a non-regulated industry, which means there are no laws that govern the field. This is the case in the United States and in all other countries as well. (It is recommended that any coach who is concerned regarding this matter seek advice from his/her state or country.)

There is no degree required to be a life coach. However, the purpose of such certifications and training is to obtain specialised knowledge to further develop one’s career, increase the value of the services one provides, and establish further confidence and credibility.

Playlist: Choosing a life coach certification program

Start Your Life Coach Business

You need to get your name out there. Saying that may make you feel uncomfortable, but as a coach, you need to become accustomed to being present online.

Technically, you don’t have to build a website immediately. Most new coaches I’ve worked with have found their first clients through their personal network and in-person networking. They used their outreach strategy to sign clients without needing a website.

However, in today’s digital world, if you want to scale your business, you will eventually need an online presence.

Websites give your potential clients a place to look around and get to know you without feeling any pressure. They can put a face with a name. They learn what it’s like to work with you.

A website also allows you to start collecting names and email addresses to build your email list.

Playlist: Setting up your business
Resources: Choose your online training platform
Further Reading

Build Your Programme

There are two ways to scale your coaching business…

You can either increase your prices or increase your number of clients.

Start by increasing their coaching fees after every 3-10 clients. As your experience and credibility grow, so will the transformation you offer your clients. This increase in value should be reflected in how much you should charge.

Eventually, you will hit a price ceiling beyond which your target market will not pay. If you’re happy with your income, then you can stay working with one-on-one clients.

But if you’d like to keep scaling your business, you will need to expand your offerings. Some common ways to do this are by creating:

  • A group program or mastermind – This is where you work with small groups. These are typically high-priced packages and can be structured as a one-off payment or multiple recurring payments.
  • Online course(s) – This is how you can work with more customers at a lower price point. These are typically one-off payment and less work on your side once the course is created.
  • Membership – This is where you work with more customers at a lower ticket value. You earn recurring revenue but you typically provide more ongoing support than with online courses.
Playlist: How to price and sell your Coaching business